| There is no one answer for you. It dpdnees on how old your site is, whether is for a local or national business, how many pages it includes, and how many inbound links it currently has, among other things.A small company can do well with careful keyword research, onsite optimization of the five top level pages, and some inbound link building. A blog helps a site a great deal, since it provides a steady influx of new content.Local businesses should have a professional SEO set them up on Google Local and all the vertical directories. You may wonder why not do this yourself? Because an SEO specialists knows how to set up your listings so they will show up in the first page of Google's 10 Pack the A-J listings you see alongside the map when you search for important keyword phrases.Having worked for an interactive marketing firm, I have seen clients spend many thousands of dollars a month in SEO and online marketing. This inspired me to offer less expensive services to smaller businesses, so they can get and stay in the game.~ Kay
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